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How Agrochemical Company BASF Used Drones to Quantify Improvement in Turf Health at Pinehurst Country Club

 

Agrochemical companies develop products using systemic testing and observation. At best, these observations can be quantified. But plant health can be tough to measure with the subjective visual analysis of traditional methods. Plus, this testing typically takes place in controlled environments like labs, not in real-world settings like golf courses.

 

Quantifying product performance and pinpointing plant stress and nutrient deficiencies is critical for turf and landscape enterprises. Drone-based advanced sensing improves the efficiency and accuracy of collecting quantifiable field data at its source.

Download our case study to learn how BASF Turf and Landscape used drone technology to prove a 24% green level index increase between areas that were treated with BASF Lexicon versus areas that were not treated.